Baddý Sonja Breidert, Alexander Reisenauer
Dr. Willmar Schwabe GmbH & Co. KG is the headquarter of the Schwabe Group, which today occupies a unique position worldwide in the field of herbal medicines and preparations. The company is a world market leader in research, development and production of herbal medicines - phytopharmaceuticals. The Schwabe Group is a family-owned company operating in five continents. Well-known products from the company are e.g. Umckaloabo®, Gaspan®, Tebonin® and Lasea®.
In 2020, the company decided to create a multi-site platform for all its brands and markets in order to gain control over all the web properties of the company.
One of the main reasons for this shift was that the digital landscape of the company was run on many different CMS systems or using static websites with a very limited budget. There was a lot of inconsistency between the web properties and no exchange between the markets.
One of the main challenges was the lack of focus on security and compliance. The web properties were hosted on different platforms and supported irregularly.
For Schwabe, market coherence is essential and even though not all website designs are demanded to be the same, flexibility and consistency are required to be able to grow in a competitive market.
Schwabe asked 1xINTERNET to build a new Web CMS platform that would solve their problems and offer a consistent brand and user experience across all markets. The platform should leave enough space to show the individuality of each brand and at the same time enable the company to deliver high-quality, relevant and well-prepared content for all markets. The ultimate goal was to increase awareness and visibility of all products on the web and thereby generate more leads and boost sales.